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Ideas Worth Validating

Frameworks, stories, and hard-won lessons on finding product-market fit. From the Foundry team and the founders we work with.

Featured

The Validation Stack: How We Think About Going from Zero to Product-Market Fit

We built Foundry because we kept seeing the same pattern: founders skipping validation and building blind. Here's the framework that changed how we think about early-stage product development.

12 min read

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Framework

Why Your Lean Canvas Is Probably Wrong & How to Fix It

Most founders fill in their canvas once and never touch it again. Here's why iteration is the whole point.

5 min read

Customer Discovery

The 5 Interview Questions That Actually Reveal Product-Market Fit

Forget "would you use this?", these questions surface the insights that matter before you build.

7 min read

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